Kang
Specialised in campaign visuals, social media content, and digital marketing assets.
Skilled in creating emotionally engaging brand graphics across online and retail touchpoints.
Based in the UK with full right to work.
Strong eye for playful yet refined visual language suited to lifestyle and character-led brands.
& Tools
Software: Adobe Illustrator, Adobe Photoshop, Premiere Pro, After Effects, InDesign, Figma, Procreate, Spark AR.
Languages: Korean (Native), English (Professional Working Proficiency), Italian (Beginner).
Experience
WAVE UNION
(2018-2023)
Lead Graphic Designer
• Campaign & Visuals: Directed seasonal campaign visuals and lookbook storytelling to establish a cohesive brand identity.
• Market Success: Designed high-impact social media content that drove the brand to #1 in sales on 29CM.
• Spatial & Retail: Orchestrated integrated marketing assets and spatial VMD for major activations at The Hyundai.
• IP & Branding: Managed holistic brand identity, including character IP development and packaging design.
• Visual Excellence: Oversaw premium image retouching and visual quality to maintainhigh-end brand consistency.
(2018-2023)
Lead Graphic Designer
• Campaign & Visuals: Directed seasonal campaign visuals and lookbook storytelling to establish a cohesive brand identity.
• Market Success: Designed high-impact social media content that drove the brand to #1 in sales on 29CM.
• Spatial & Retail: Orchestrated integrated marketing assets and spatial VMD for major activations at The Hyundai.
• IP & Branding: Managed holistic brand identity, including character IP development and packaging design.
• Visual Excellence: Oversaw premium image retouching and visual quality to maintainhigh-end brand consistency.
Freelancer
(2024-Present)
Graphic Designer
• Designed campaign visuals and social media graphics for fashion and lifestyle brands including
LOOK I, MAJ & BAZYLI and SCENT I
• Developed email marketing banners and promotional assets.
• Created crowdfunding campaign visuals.
• Produced high-quality retouched imagery and digital marketing content.
(2024-Present)
Graphic Designer
• Designed campaign visuals and social media graphics for fashion and lifestyle brands including
LOOK I, MAJ & BAZYLI and SCENT I
• Developed email marketing banners and promotional assets.
• Created crowdfunding campaign visuals.
• Produced high-quality retouched imagery and digital marketing content.
Project 01
Environmental Conference Collection
Apparel Graphics & Content Design
Project 02
WERKSTATT
Pop-up Store Visual Design
Project 03
LOOK I
Product landing page for crowd funding &
K-League Football Clubs Collaboration Campaign
Project 04
Puppy’s Delight
Branding & Pop-up store
Project 05
Sustainable Shipping bag
Package & Social Media Design
Project 06
Selected Archive
Fragments Designs
+44 747678 5491
dadi2658@gmail.com
Copyright © 2026 by Dayeon Kang.
All Rights Reserved.