03
Product landing page for crowd funding &
K-League Football Clubs Collaboration Campaign
(2024-2026)
Adobe Ilustrator
Adobe Photoshop
Figma
Spearheaded the visual strategy and digital experience for the launch of LOOK I’s inaugural product, 'Day & Night Lens' glasses. I designed a high-conversion, story-driven landing page on Wadiz (Korea’s leading crowdfunding platform), effectively introducing a new eyewear category to a competitive market.
The project later expanded into a high-profile collaboration with K-League football clubs (Suwon Samsung Bluewings and Gwangju FC), where I led the visual identity for the limited-edition campaign.
Establishing consumer trust for a functional eyewear product in an already saturated market.
Implemented a narrative-first design flow
[Problem → Solution → Social Proof → Action] to build an emotional connection with potential backers.
4,960% Funding Success:
Exceeded the initial crowdfunding goal significantly, demonstrating the commercial power of the visual narrative.
Expanded Collaboration:
The success led to a strategic partnership with major K-League football teams, enhancing brand visibility across sports and lifestyle sectors.
Project Summary As a visual designer at Look I, I led the collaborative campaign with K-League football teams Suwon Samsung Bluewings and Gwangju FC.
The goal was to blend each team’s identity with Look i’s minimal brand aesthetic.
I designed lifestyle-friendly merchandise such as glasses cases and created Social Media visuals evoking a sense of motion to enhance fan engagement, excitement, and brand visibility.
Project 01
Environmental Conference Collection
Apparel Graphics & Content Design
Project 02
WERKSTATT
Pop-up Store Visual Design
Project 03
LOOK I
Product landing page for crowd funding &
K-League Football Clubs Collaboration Campaign
Project 04
Puppy’s Delight
Branding & Pop-up store
Project 05
Sustainable Shipping bag
Package & Social Media Design
Project 06
Selected Archive
Fragments Designs
+44 747678 5491
dadi2658@gmail.com