05
Package & Social Media Design
(2023)
Adobe Ilustrator
Adobe Photoshop
Sustainable Paper Packaging Design This eco-conscious paper courier bag was designed to reduce carbon emissions throughout the product’s life cycle—from production to delivery. It is made from FSC-certified paper to support responsible forestry, and printed with soy-based ink, which contains fewer volatile organic compounds (VOCs) and is biodegradable.
Material Integrity vs. Usability :
The core challenge was finding a high-tensile paper that could withstand the rigours of transit while ensuring the Tear strip functioned smoothly without tearing the envelope body.
Verifying Authenticity :
Beyond just an 'eco-friendly' look, the project required official certification to build consumer trust in the brand's sustainability claims.
Engineering the 'Easy-Open' Experience :
I conducted multiple material tests to optimize the tear-strip mechanism, ensuring a seamless unboxing experience for the customer.
Direct Certification Management :
I personally managed the process of obtaining FSC certification, ensuring the use of responsible materials and biodegradable Soy Ink.
Integrated Digital Content Strategy :
I spearheaded an integrated digital content strategy by directing a plant-focused photoshoot to reinforce the brand’s sustainable identity, while simultaneously developing motion graphics that vividly demonstrate the tear-strip’s physical functionality to a digital audience.
Project 01
Environmental Conference Collection
Apparel Graphics & Content Design
Project 02
WERKSTATT
Pop-up Store Visual Design
Project 03
LOOK I
Product landing page for crowd funding &
K-League Football Clubs Collaboration Campaign
Project 04
Puppy’s Delight
Branding & Pop-up store
Project 05
Sustainable Shipping bag
Package & Social Media Design
Project 06
Selected Archive
Fragments Designs
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